Web design
Identity
Naming
2022
Do you imagine a digital garden?
It’s becoming increasingly common to do daily shopping online, especially for digital natives. Baratza aims to bring these young people together with local vegetable and ecological fruits, not only by selling them, but also through the UX/UI. So it’s the user himself who has to take the vegetables out of the ground and put them in the basket.
Baratza is a fictitious online store selling ecological and local vegetable and fruits. Like other digital platforms, it sells products from one place or another based on the location of the buyer. Baratza is a brand that speaks to directly to digital natives, showing that the concept of eco can be combined with other aesthetics. It combines flat colors with pure and great typography and the use of emojis, deepening into the digital language.